We are seeking an experienced freelancer to develop a sophisticated AI-powered marketing campaign and channel attribution solution. The primary goal is to accurately determine the impact of each marketing touchpoint on conversions and revenue, enabling data-driven budget allocation and campaign optimization.This project involves building a system that can process multi-channel marketing data, applying advanced attribution models including first-touch, last-touch, linear, time decay, position-based, and data-driven machine learning approaches. The solution will provide actionable insights on which channels and campaigns contribute most effectively to customer acquisition and sales.

Key project activities include:

• Gathering and integrating marketing data from multiple platforms (social, search, email, paid ads)


• Implementing diverse attribution models tailored to different campaign goals


• Visualizing attribution results in intuitive dashboards for marketing teams


• Enabling scenario analysis to test budget shifts across channels and forecast ROI


• Providing recommendations for optimizing marketing spend and channel mix


• Ensuring data quality, real-time reporting, and scalable architecture


• Training stakeholders on interpreting attribution insights and applying learnings

Ideal candidates will have deep expertise in marketing analytics, machine learning, and multi-touch attribution methodologies, with proven results from similar projects.